Gift Options: Stock Donations
Stock donations are an effective way to help the Red Cross while maximizing your portfolio. If you hold the certificates, or if your stock is registered with the company, you may transfer your certificates directly to the Red Cross.
How you benefit
Stocks and bonds that have increased in value are an excellent vehicle for charitable gifts to the American Red Cross. If the stocks and bonds have been held long term (as determined by law in effect at the time of the gift), it is more advantageous to the donor to give these securities driectly rather than to sell them and give the proceeds from the sale. By making a gift of the appreciated securities themselves, donors may completely avoid the capital gains tax, allowing the gift to be made at a significantly lower cost while receiving a deduction for the full current fair market value.
For more information on how to donate your stocks, please call John Wahlfeld at (309) 677-7272, Ext. 214. E-mail John